@INPROCEEDINGS { AUTHOR = "Diego Leyton and Jos{\'e} A. Pino and Sergio Ochoa", TITLE = "Modeling Technology Acceptance in e-Business Environments", BOOKTITLE = "10th IEEE International Conference on e-Business Engineering (ICEBE)", PAGES = "90-97", MONTH = "Sep", YEAR = "2013", ADDRESS = "Coventry, UK", PUBLISHER = "IEEE Computer Society Press", ISBN = "978-0-7695-5111-1", }