@INPROCEEDINGS {
	AUTHOR = "Nelson Baloian and Jonathan Frez and Crist{\'o}bal Fuenzalida and Belisario Panay and Sergio Pe{\~n}afiel and Jos{\'e} A. Pino and Horacio Sanson",
	TITLE = "Revisiting the Promotion Effectiveness Measurement in Retail",
	EDITOR = "Aram Hajian and Nelson Baloian and Tomoo Inoue and Wolfram Luther",
	BOOKTITLE = "2nd Online Workshop on Collaborative Technologies and Data Science in Smart City Applications (CODASSCA)",
	PAGES = "76-85",
	MONTH = "Sep",
	YEAR = "2020",
	ADDRESS = "Yerevan, Armenia",
	PUBLISHER = "Logos Verlag",
	ISBN = "978-3-8325-5141-4",
	}